Privacy Policy

This is the privacy notice of Pink Grapes. In this document, "we", "our", or "us" refer to Pink Grapes.

Introduction

This privacy notice aims to inform you about how we collect and process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information. It tells you about your privacy rights and how the law protects you.

We are committed to protecting your privacy and the confidentiality of your personal information. Our policy is not just an exercise in complying with the law, but a continuation of our respect for you and your personal information.

We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate.

Our policy complies with the Data Protection Act 2018 (Act) accordingly incorporating the EU General Data Protection Regulation (GDPR).

The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now, by requesting that you read the information provided at http://www.knowyourprivacyrights.org

Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

Who we are (Data Controller)

Pinkgrapes Fashion Limited (trading as “Pinkgrapes”), the data controller for this website and our sales channels.
Contact: customerservices@pinkgrapes.co.uk

Lawful bases for processing

We process your personal data under one or more of the following lawful bases:

  • Contract: to provide products/services you purchase and to manage your order.

  • Consent: where you opt-in to marketing (email/SMS/cookies). You can withdraw consent at any time.

  • Legal obligation: to meet tax, accounting, and regulatory requirements.

  • Legitimate interests: to operate and protect our business (fraud prevention, network security), improve our website and products, and send marketing to existing customers (soft opt-in under PECR).

We do not sell personal data.

1.    Data we process

We may collect, use, store and transfer different kinds of personal data about you. We have collated these into groups as follows:

Your identity includes information such as first name, last name, title, date of birth, and other identifiers that you may have provided at some time.

Your contact information includes information such as billing address, delivery address, email address, telephone numbers and any other information you have given to us for the purpose of communication or meeting.

Your financial data includes information such as your bank account and payment card details.

Transaction data includes details about payments or communications to and from you and information about products and services you have purchased from us.

Technical data includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Your profile includes information such as your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

Marketing data includes your preferences in receiving marketing from us; communication preferences; responses and actions in relation to your use of our services.

We may aggregate anonymous data such as statistical or demographic data for any purpose. Anonymous data is data that does not identify you as an individual. Aggregated data may be derived from your personal data but is not considered personal information in law because it does not reveal your identity.

For example, we may aggregate profile data to assess interest in a product or service.

However, if we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as personal information and it will be used in accordance with this privacy notice.

2.    Special personal information

Special personal information is data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.

We do not collect any special personal information about you.

3.    If you do not provide personal information we need

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform that contract. In that case, we may have to stop providing a service to you. If so, we will notify you of this at the time.

4.    Information we process because we have a contractual obligation with you

When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.

In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.

We may use it in order to:

  • verify your identity for security purposes

  • sell products to you

  • provide you with our services

  • provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.

We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

5.    Information we process with your consent

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including our products and services, you provide your consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.

If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful.

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us via email. However, if you do so, you may not be able to use our website or our services further.

6.    Information we process for the purposes of legitimate interests

We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.

Where we process your information on this basis, we do after having given careful consideration to:

  • whether the same objective could be achieved through other means

  • whether processing (or not processing) might cause you harm

  • whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so

For example, we may process your data on this basis for the purposes of:

  • record-keeping for the proper and necessary administration of our business

  • responding to unsolicited communication from you to which we believe you would expect a response

  • protecting and asserting the legal rights of any party

  • insuring against or obtaining professional advice that is required to manage business risk

  • protecting your interests where we believe we have a duty to do so

7.    Information we process because we have a legal obligation

Sometimes, we must process your information in order to comply with a statutory obligation.

For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

This may include your personal information.

8. Marketing communications (Email & SMS)

We may send you marketing if you: (a) opted in, or (b) bought from us previously and did not opt out (soft opt-in under PECR).
You can opt out at any time using the unsubscribe link in our emails, replying STOP to SMS, or by contacting us at customerservices@pinkgrapes.co.uk.
If you opt out, we will still send service messages (order, delivery, legal notices).

9. Information relating to your method of payment

Payment information is processed securely by our payment providers and is not stored in full by us.
Depending on your checkout choice, payments may be processed by Shopify Payments (powered by Stripe), PayPal, or other providers shown at checkout.
These providers act as independent data controllers for parts of the processing.
We and our staff never have access to your full payment card details. Please refer to the privacy policies of your chosen payment provider for further information about how they process your data.

10.    Communicating with us

When you contact us, whether through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our business.

11.    Complaining

When we receive a complaint, we record all the information you have given to us.

We use that information to resolve your complaint.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

12.    Affiliate and business partner information

This is information given to us by you in your capacity as an affiliate of us or as a business partner.

It allows us to recognise visitors that you have referred to us, and to credit to you commission due for such referrals. It also includes information that allows us to transfer commission to you.

The information is not used for any other purpose.

We undertake to preserve the confidentiality of the information and of the terms of our relationship. 

We expect any affiliate or partner to agree to reciprocate this policy.

Use of information we collect through automated systems when you visit our website

13. Marketplaces & social commerce

If you purchase via marketplaces or social platforms (such as TikTok Shop or Instagram Shop), those platforms may share limited order and contact information with us so that we can fulfil your purchase.
We only use this information for order fulfilment and customer service.
Your use of those platforms is governed by their own privacy policies, and we encourage you to review them.

14. Cookies

Cookies are small text files placed on your device when you visit our website. They allow us to:

  • Track how you use our website;

  • Record whether you have seen specific messages;

  • Keep you signed in to your account;

  • Store your preferences;

  • Record your answers to surveys or questionnaires;

  • Support live chat and customer service;

  • Measure the effectiveness of our marketing campaigns.

Some cookies are strictly necessary for the site to function. Others, such as analytics and marketing cookies, are optional and require your consent.

When you first visit our website, you will be asked whether you wish to allow non-essential cookies. You can update your preferences at any time through your browser settings or our cookie banner.

15. Analytics and advertising cookies

We use third-party tools that set cookies or similar technologies to help us understand visitor behaviour and improve our services:

  • Google Analytics – to collect anonymous statistics about how visitors use our website.

  • Meta Pixel (Facebook/Instagram) – to measure the effectiveness of our advertising and show you relevant ads on Meta platforms.

  • TikTok Pixel – to track conversions and personalise TikTok advertising.

  • Shopify cookies – to remember your shopping cart, login status, and checkout preferences.

These services may collect information such as your IP address, browser type, and browsing behaviour across sites.

16. Remarketing and targeted advertising

We sometimes use remarketing technologies (such as Meta Pixel and TikTok Pixel) to show you personalised adverts for our products on other websites and social media platforms.

You can opt out of targeted advertising at any time by:

  • Adjusting your ad settings on platforms like Facebook, Instagram, or TikTok;

  • Managing cookie settings in your browser;

  • Using industry opt-out tools (e.g. www.youronlinechoices.com).

Disclosure and sharing of your information

17.    Information we obtain from third parties

Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use.

No such information is personally identifiable to you.

18. Third party advertising on our website

Third parties may advertise on our website. In doing so, those parties, their agents or other companies working for them may use technology that automatically collects information about you when their advertisement is displayed on our website.

They may also use other technology such as cookies or JavaScript to personalise the content of, and to measure the performance of their adverts.

We do not have control over these technologies or the data that these parties obtain. We encourage you to review the privacy policies of those third parties for more information about how they handle your data.

19. International transfers

Some providers may process your data outside the UK/EEA (e.g., the United States). Where this occurs, we use lawful safeguards such as the UK International Data Transfer Agreement/Addendum or EU Standard Contractual Clauses (as adopted in the UK), and, where applicable, supplementary measures to protect your data.
Where data is transferred outside the UK/EEA, we take steps to ensure it is given equivalent protection through these safeguards.

20. Credit reference

To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.

21. Sharing your data (categories of recipients)

We share personal data with trusted providers who help us run our business, including:

  • E-commerce platform & hosting (e.g., Shopify).

  • Payment processors (e.g., Shopify Payments/Stripe, PayPal, Klarna/Clearpay if applicable).

  • Fulfilment & couriers (e.g., Royal Mail, Evri, UPS, DHL).

  • Email & SMS service providers (e.g., Klaviyo, Mailchimp, SMS provider if used).

  • Analytics & advertising partners (e.g., Google Analytics, Meta (Facebook/Instagram), TikTok) to measure performance and run ads, where cookies/pixels are enabled with your consent where required.

  • Fraud prevention & security tools.

  • Professional advisers (legal, accounting) and authorities where required by law.

These providers only process your data on our instructions and must protect it.

Your Rights

Subject to legal limits, you have the right to:

  • Access your personal data and obtain a copy at any time. You may review or update the information we hold about you by logging into your account, or by contacting us to request details that are not available online.

  • Rectify inaccurate or incomplete data. It is important that the personal data we hold about you is accurate and current, so please keep us informed if your personal details change.

  • Erase your data (“right to be forgotten”) where applicable. If you request deletion, this may limit the services we can provide to you.

  • Restrict processing of your data in certain circumstances.

  • Data portability – receive your data in a structured, commonly used and machine-readable format, and transfer it to another controller.

  • Object to processing where it is based on legitimate interests, and to direct marketing (including profiling for marketing).

  • Withdraw consent where processing relies on your consent.

  • Not be subject to automated decision-making (including profiling) which produces legal or similarly significant effects. We do not currently carry out such automated decisions.

To exercise any of these rights, please contact us at customerservices@pinkgrapes.co.uk. Before acting on your request, we may need to verify your identity to protect your privacy.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data (see “How you can complain” below).

Other matters

22. Use of site by children

Our products and services are intended for adults. If you are under 18, you may use our website only with parental or guardian consent. We may take steps to prevent or cancel orders where we reasonably believe age requirements are not met.

23.    Encryption of data sent between us

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

24.    How you can complain

If you are not happy with our privacy policy or if you have any complaint then you should tell us.

If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration. 

If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner's Office (ICO). This can be done at https://ico.org.uk/make-a-complaint/. We would, however, appreciate the opportunity to talk to you about your concern before you approach the ICO.

25. Retention period for personal data

Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

  • to provide you with the services you have requested;

  • to comply with other law, including for the period demanded by our tax authorities;

  • to support a claim or defence in court.

Retention periods (by category):

  • Orders & invoices: typically 6 years to meet tax/accounting obligations.

  • Customer service correspondence: up to 3 years after resolution.

  • Marketing records: until you withdraw consent or object, plus a short suppression period to ensure we honour your request.

  • Website analytics: per our Cookie Notice and tool defaults, or until you withdraw consent.

  • Gift card records: retained until redemption or expiry + 6 years for tax compliance.

We may retain data longer where required for legal claims or investigations.

26.    Compliance with the law

Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.

However, ultimately it is your choice as to whether you wish to use our website.

27.    Review of this privacy policy

We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

If you have any question regarding our privacy policy, please contact us.